COPY WORK

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• Web Copy
• E-mail Sales Letters
• Web Based Sales Letters
• Newsletters
• Advertising Copy
• Proof Reading
• Copy Editing

When it comes to the success of any company, whether it's a huge, well-established corporation or a small, newly established sole-trader, good copy is equally as important as sharp negotiation skills, strong market analysis and a persuasive personality.

Try sending out advertising material that's badly written and you might as well hand your clients to the competition and accept that you've lost.

Imagine a website advertising "Babies Prams For Sale" or a magazine advertisement that's aim is to sell "A Proffessional Hair Care System". Ask yourself whether you'd take them seriously? Mistakes like these are all too common and can make a huge difference to the way your company's perceived. Make sure it doesn't happen to you by having your copy professionally written or checked.

Good copy isn't just about spelling, grammar and punctuation, though. It's about tailoring what's written on the page to the client's individual needs. Where some copy needs to be short, snappy and straight to the point, another will need a more entertaining or informal approach. The style used in a brochure advertising the services of a children's nursery, for example, is likely to be very different to what's needed for a company selling financial services, soft furnishings or fine art. What's written doesn't only have to read well, it has to 'feel' right, too.

Whatever your needs, from a compelling sales letter to full website content, I can help you create copy that will appeal to your customers whilst helping raise your company's image.

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COPY EDITING

Quite often a client's copy has already been written before I become involved. In such cases the client will generally need the copy checked by a professional who can review it and make any necessary suggestions for improvement.

My services range from a written critique of a client's copy to a full re-write.

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FEES

Although my rate card can be downloaded here, please be aware that these are guidelines and that rates can vary depending on the subject matter and the date by which you need the final draft delivered.

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CLIPS

If you'd like to see some examples of my copywriting work, please look at this page.